Storytelling with data differs from data visualization because it requires communicators to offer a larger, holistic, view of their message. You must focus first on your audience and structure a larger message before any visuals are rendered. You must identify from the start:
There is no understating how important it is for all presented data to have a purpose. Every piece of data you include should further this purpose – or it should be left out.
How do I get started storytelling with data?
We all know that telling a story with data gives it meaning. But many of us wonder: How do we actually do this? Well, the work begins before you sit down at your computer to build that chart or table. A good data storyteller always begins with their audience and establishes their key message:
Storytellers also determine: "Is the data I am choosing moving forward the story I want to tell?" If the answer is yes, it is probably safe to include it. At that point, you are ready to open your computer and begin to build your visuals.
I don’t have experience in graphic design or storytelling. Where do I start?
Whether you are using basic data visualization software that will quickly elevate and call out key points or sophisticated tools and apps, remember: the best way to get decision-makers to act is through storytelling. This requires you to develop a basic story structure that drives one, overarching BIG Idea forward. With this structure in place, you’ve got a roadmap to identify which data must be included and which can be obscured or left out entirely.
Once you’ve identified clear points to make, visuals should be kept simple and draw only your key points into focus.
What are some simple data storytelling techniques that enhance my message?
Create a Headline for Every Slide
One of the best visualization techniques is actually all about text. Imagine each slide as a news article. What is the most significant data finding you want to share? Write that headline at the top of your slide. In fact, write a headline on every slide. This powerful practice forces you to visually articulate your key insights and connect your slides in an easily recognizable pattern.
